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Jeff Bridges Is a Bridge in This Amstel Ad Directed by Tim Godsall

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adam&eveDDB encourages togetherness with launch of 'Bridges on Bridges'
Jeff Bridges Is a Bridge in This Amstel Ad Directed by Tim Godsall
Amstel’s new UK TV ad sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.  

The spot, entitled Bridges on Bridges and created by adam&eveDDB, features a gigantic Jeff Bridges literally becoming a human bridge with his arms connecting both sides of an Amsterdam canal for the city's people to come together. Since Amstel was first brewed in 1870 by two friends who wanted to share a better beer, Amstel has always been about fostering friendships over a pint. The latest ad is no different, it encapsulates these brand values and demonstrates why life is more interesting and rewarding when we come together and strive to bridge those gaps that would otherwise keep us apart.

Star of the ad, Bridges comments: “Bridging differences, now that’s something we really need to do. I’d love this spot to encourage people to come together.”



The spot was directed by Somesuch's Tim Godsall and was produced in collaboration with Anonymous Content. He says: “I have worked with Jeff Bridges before and it was fun collaborating again on this one with Amstel — Jeff was really involved and engaged in the project and we had a great team, making the shoot a really great experience.”

Nic Casby, brand director at HEINEKEN, adds: “As a premium beer brand, we wanted to create an advert that got people talking whilst sharing our brand values and point of view. Amstel’s second TV advert, Bridges on Bridges, does just that, by illustrating the power of bridges to bring people together. When we thought about the most famous bridge who brings people together, there was only one bridge, Jeff Bridges.”

This film will form part of a multi-million media campaign running from May to August 2019 across TV, cinema, VOD and digital channels. The campaign will also be brought to life through Amstel’s biggest ever in-store activations and a PR campaign centred around the role pubs play in bringing people together throughout the UK.

Mat Goff, CEO of adam&eveDDB, says: “Jeff Bridges playing a giant bridge in an Amsterdam canal, toasting togetherness. I’ll drink to that. Proost!”

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Post Production / VFX

Post Production Company: Moving Picture Company

VFX Supervisor: Dan Lorenzini

Producer: Magda Krimitsou

Colourist: George Kyriacou

Production Company

Production Company: Anonymous Content x Somesuch

Director: Tim Godsall

Executive Producer: Tash Tan

Producer: Debbie Ninnis

DOP: Barry Ackroyd

Production Manager: Maddy Perkins

Client

Advertiser: HEINEKEN

Brand: Amstel

Marketing Director: Cindy Tervoot (UK, HEINEKEN)

Brand Director: Nic Casby (HEINEKEN)

Brand Manager: Sonia Crocker (Amstel)

Music

Composer: Benjamin Woodgates

Music Supervision: Ed Bailie

Music Company: Leland Music

Offline

Edit Company: Final Cut

Editor: Rick Russell

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Rich Brim

Creative Director: Simon Vicars & Andre Sallowicz

Creatives: Matt Fitch & Mark Lewis

Producer: Panos Louca

CEO: Mat Goff

Executive Strategy Director: Martin Beverley

Business Director: Tom White

Account Director: Mitch Lovich

Account Manager: Janki Shah

Assistant Producer: Natasha Alderson

Planning Director: Will Grundy

Sound

Sound Company: Factory

Sound Engineer: Dan Beckwith

Producer: Becs Bell

Genres: Comedy, Visual VFX, People, Dialogue

Categories: Beers, Alcoholic Beverages

adam&eveDDB, Mon, 29 Apr 2019 10:59:32 GMT