Jeep's Fast Paced Spot Takes Surfing to the Next Level

Gerard de Thame teamed up with Publicis Sapient, Jeep and World Surf League to create the Jeep ‘Yellow’ spot. The ultimate prize for surfers who compete in the WSL is the Yellow Jersey. Mutt Films spot features four of the world’s top surfers who are also sponsored by Jeep on their journey to competition. In this each surfer sees yellow wherever they go. The surfers consist of Nikki van Dijk, Filipe Toledo, Malia Manuel and Jordy Smith.

The spot was made to highlight Jeeps partnership with the WSL and the amazing athletes Jeep sponsors.

Mutt Film shot on location in Portugal, home of some of the biggest and best surf on the planet. Gerard directed and was also the DOP. Getting four of the busiest and best surfers in the world all in one place at one time was a big challenge. Once everyone was all together, it was magic. 

On the production side, Mutt Film wanted to capture the raw energy of big surf competition, the dynamic personalities of each of the surfers and the power of the iconic Jeep brand.

The campaign launched this past weekend (August 8th and 9th) when the WSL had its first competition back since it’s shut down due to Covid-19.