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Creative in association withGear Seven
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Jeep Turns its Iconic Grille into a Snapchat Scannable Barcode
22/04/2022
Group745
Advertising Agency
Toronto, Canada
1.5k
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Publicis Toronto developed the campaign through Snapchat allowing younger generations to search Jeep’s model database
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The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. The scannable barcode uses Snapchat’s AI technology to detect the nameplate and model using a database of hundreds of images of Jeep models

On-street discovery is how many Canadians fall in love with Jeep. Now when you spot a Jeep in the wild, you can scan its grille through Snapchat and instantly learn about the make, model, price, and inventory nearby. The experience also offers Jeep fans the ability to build their own and even shop on the spot. It’s a seamless journey that can take you from social media to behind the wheel.

Credits
Work from Publicis Canada
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