Peach
dlmdd
adstars
I Like Music
Electriclime gif
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Jeep Turns its Iconic Grille into a Snapchat Scannable Barcode

Creative 1.1k Add to collection

Publicis Toronto developed the campaign through Snapchat allowing younger generations to search Jeep’s model database

Jeep Turns its Iconic Grille into a Snapchat Scannable Barcode

The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. The scannable barcode uses Snapchat’s AI technology to detect the nameplate and model using a database of hundreds of images of Jeep models

On-street discovery is how many Canadians fall in love with Jeep. Now when you spot a Jeep in the wild, you can scan its grille through Snapchat and instantly learn about the make, model, price, and inventory nearby. The experience also offers Jeep fans the ability to build their own and even shop on the spot. It’s a seamless journey that can take you from social media to behind the wheel.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Publicis Canada, Fri, 22 Apr 2022 14:18:58 GMT