Jeep Honours 75th Anniversary with Striking Super Bowl Spot

Jeep has celebrated its 75th anniversary with a Super Bowl 50 spot entitled “Portraits”, created in partnership with iris New York.

The 60 second video, “Portraits” is a nod to the past, an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941. “We don’t make Jeep, you do” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.

From the brave soldiers of World War II, to boundary breaking mavericks of the past and the trailblazers of the present– every person has an incredible story to tell about how Jeep has enabled them to see, feel and do. Set behind an original music score, “Portraits” uses over 60 carefully curated images from around the world, including famous icons (Marilyn Monroe, Jeff Goldblum, BB King, Aretha Franklin, Bobby Jones, Steve McQueen, Amelia Earhart) and pop culture moments (“Jurassic Park”, “The Terminator”), linked together with iconic Jeep vehicles to bring to life and pay tribute to both the true spirit and humanity that has come to embody the brand.