Jeep Cherokee "Built Free"

Jeep Cherokee "Built Free" brand manifesto film celebrates the curious spirit that burns within each of us, pushing us to dream, explore, create, and discover, while relishing every moment of it. It is our curiosity that makes us who we are and connects us to the world in meaningful, fulfilling ways. Our aim is to remind everyone that we are creative and physical beings with unlimited potential living in an awe-inspiring physical world. 

The campaign was created out of the W+K Shanghai office with W+K Portland doing the heavy lifting;  getting everything launched in the U.S. 

The work went live in the U.S. on October, 28th in the form of a :60 manifesto TVC, which aired across national and cable broadcast stations. A :30-second “Built Free” spot will begin running on broadcast and cable networks in the U.S. on Monday, November 11th followed shortly after by a series of product features spots. 

John Millar – Head of International Advertising
Kim Adams House – Head of Jeep Brand Advertising
Emily Pfiester – Chrysler International, Jeep Marketing Manager
Kenyatta Bynoe – Jeep Brand Advertising
WIEDEN+KENNEDY SHANGHAI
Executive Creative Directors: Achilles Li / Michael Simons
Creative Director: Ryan Gerber
Copywriters: Sam Liu
Art Director: Ryan Gerber
Agency Producer: Vivian Feng
Account Supervisors: Chris Dixon (International) / Cheryl Markley (U.S.)
Planners: Rob Campbell
Business Affairs: Cindy Lewellen (W+K Portland)
FILM PRODUCTION
PRODUCTION COMPANY: FARM LEAGUE
Director: Chris Malloy
Director of Photography: Daniel Moder
Director of Photography for 2nd unit: August Thurmer
Executive Production: Tieneke Pavesic
Producer: Michelle Currinder
Post producer: David Burden
Editor: Tim Wheeler
SERVICE PRODUCTION COMPANY: GOODGATE (SPAIN)
Producer: Gordon Mackinnon
EDITORIAL COMPANY: FARM LEAGUE
Post Producer: David Burden
Editor: Tim Wheeler
TELECINE: COMPANY 3, Santa Monica
Colorist: Beau Leon
ONLINE/VFX: Wolf & Crow, LA
Flame: Brandon Sanders
Graphics: Kevin Stein
Executive Producer: Eric McCasline
AUDIO POST: POP Sound, Santa Monica
Mixer: Peter Rincon
MUSIC:
Bob Dylan – Motherless Children