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JCPenney Delivers Holiday Wishes for Joy, Comfort and Peace

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Lucky's Logan Hefflefinger teams up with Station Films' Ramaa Mosley on a festive spot

JCPenney Delivers Holiday Wishes for Joy, Comfort and Peace

JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and playful moments, warm get-togethers, and twinkling lights. Lucky revelled in the magic moments to help bring the narrative, directed by Ramaa Mosley of Station Films, to life.

Edited by Logan Hefflefinger, the anthemic commercial kicks off with a grandmother and granddaughter holding hands and singing a rendition of Three Dog Night’s 'Joy To The World', followed by buoyant, wintery scenes encapsulating what so many of us are grateful for - being together. A time-honoured tradition, JCPenney has been serving customers since 1902, wishing joy, comfort and peace this year and always. 

JCPenney "Sing Along" from Lucky Post on Vimeo.

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Agency

Agency: JCPenney Direct

Creative Director: Josh Schoemaker

Senior Creative Manager/Copy: Candyce Vanterpool

Art Director: Hwanhee Kang

Executive Producer: Kathleen Torres

Production

Production Company: Station Films

Director: Ramaa Mosley

Post

Post: Lucky Post

Editor: Logan Hefflefinger

Assistant Editor/Animation: Jake Odgers

Animation: Seth Olson

Audio: Scottie Richardson

Color: Neil Anderson

Finish: Mark Sullivan

Executive Producer: Jessica Berry

Music

Music: Breed

Categories: Supermarkets, Retail and Restaurants

Camp Lucky, Thu, 12 Nov 2020 11:09:46 GMT