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JBL Synchros' Dig at Beats by Dre

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New VIA Agency spot takes Samsung-Apple style approach to headphones marketing

JBL Synchros' Dig at Beats by Dre

This week, The VIA Agency launched its first spot for JBL Synchros: "The Walk" -- taking on challenger brands and taking category advertising in a new direction by highlighting the importance of sound over fashion. The spot has struck a chord and already received over 500,000 hits on YouTube. 

 


Credits


The VIA Agency

Chief Creative Officer - Greg Smith

Executive Creative Director - Teddy Stoecklein

Group Strategy Director - Jason Wright

Associate Creative Director - David Grindon

Associate Creative Director - Dan Jordan

Executive Producer - Mary Hanifin

Producer - Jerry Izzo, Keith Dezen

Editor - Patrick Sperry


Director - Janusz Kaminski

 
Lost Planet Editorial

Editor - Christopher Huth

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lbbonline.com, Fri, 20 Dec 2013 10:30:49 GMT