JBL Raises the Bar with Viking-Filled Soundbar Campaign

Instead of explaining the soundbar audio experience in the usual technical way, Dept and JBL have chosen a much more entertaining creative treatment for their Raise the Bar campaign. Consumers can also see what a JBL soundbar will look like in their own homes thanks to the native AR simulation.

Dave Seedorf, digital marketing manager of JBL: “The launch of the soundbar series is a big moment for us and we wanted to raise the bar – quite literally – in ways we reach our consumers, through innovation and high-quality content.” 

"Because dull stock photos or too technical examples do not fit with JBL, we have set up an engaging and, above all, fun campaign that leaves consumers curious to know more”, João Inácio, creative director at Dept, adds. “From the first video online to the moment of purchase offline, we’ve designed a campaign that is not only perfectly catered to our target group’s behaviour and the platforms they use the most. The result; a 360-degree experience that ensures that you can almost hear that lifelike audio in your own living room.”