JBL Names Doner as Lead US Creative Agency

Audio equipment manufacturer JBL, part of international electronics company HARMAN, announces it has named full-service advertising agency Doner as its lead US Brand Agency Lead, following a competitive review. Previously, Doner served as the global strategy and creative content lead and will continue in that role while adding US strategic and creative duties. With this appointment, Doner is adding to its role in creating global platforms for each region to also now activating campaigns in JBL’s biggest market.

During its 11 year partnership with Harman, Doner has helped JBL become the #1 brand in portable speakers. In this new role, Doner will help the brand maintain its leadership position while creating integrated marking plans across the roster of JBL agencies. Doner will continue to work on solidifying JBL’s place in culture and increase traction with JBL’s multiple targets including studio, stage, automobile and lifestyle audio.

“At JBL, we aim to enhance experiences through sound across a variety of settings,” said Ralph Santana, CMO of JBL. “Doner has served as a JBL creative partner for over a decade, consistently delivering outstanding strategic insight and creative excellence. Doner has demonstrated its understanding of how to develop brand activations that connect with culture, and we look forward to seeing how that expertise helps us further elevate JBL in the U.S market.”

JBL creates award-winning audio products across a variety of segments, elevating the listening experience of consumers around the world through breakthrough sound engineering and exquisite design. The brand unleashes the power of music so consumers can live life to the fullest whenever and wherever they choose.

“As audiophiles ourselves, we have great respect for how the JBL brand elevates the audio experience through science and stunning design,” said David DeMuth, CEO of Doner. “In over a decade as the brand’s partner, we are deeply proud of what we have accomplished together in marketing and in culture, and look forward to driving further success and brand traction in the U.S. market and regions around the world.”

Doner’s new U.S. market work will debut this winter.