Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

JayGrey Campaign Rallies Support for Greenpeace

The Sustainability Channel 0 Add to collection

Super trawlers threaten Australia’s ocean biodiversity

JayGrey Campaign Rallies Support for Greenpeace

 

Greenpeace, a non-governmental environmental organisation championing solutions for a green and peaceful future, has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris), which recently hit Australian shores. Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods.
 
The campaign calls for support from the public to stop the Abel Tasman and similar vessels from destroying Australia’s oceans. Australia’s marine and coastal environment is one of the most expansive and diverse in the world and well worth protecting.
 
“Developing creative and engaging design work is an essential component to mobilise people in our environmental campaigns,” said Ben Pearson, Greenpeace Campaign Director. He continued, “JayGrey's work was excellent and helped Greenpeace reach its goal. We thank JayGrey for their time and effort and hope to work with them again soon.”
 
The campaign has been launched pre-ban and will continue in print and poster nationally.
 

Credits
 
Agency: JayGrey
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Client Supervisor: Jamie Ling
Retoucher: Josh Daisy

 

view more - The Sustainability Channel
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Mon, 24 Sep 2012 10:35:28 GMT