Greenpeace, a non-governmental environmental organisation championing solutions for a green and peaceful future, has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris), which recently hit Australian shores. Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods.
￼￼￼The campaign calls for support from the public to stop the Abel Tasman and similar vessels from destroying Australia’s oceans. Australia’s marine and coastal environment is one of the most expansive and diverse in the world and well worth protecting.
“Developing creative and engaging design work is an essential component to mobilise people in our environmental campaigns,” said Ben Pearson, Greenpeace Campaign Director. He continued, “JayGrey's work was excellent and helped Greenpeace reach its goal. We thank JayGrey for their time and effort and hope to work with them again soon.”
The campaign has been launched pre-ban and will continue in print and poster nationally.
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Client Supervisor: Jamie Ling
Retoucher: Josh Daisy