Javier García Paz Named Creative Director at Grey Spain

As part of its commitment to experience combined with innovation, Grey Spain incorporates Javier García Paz into its offices in Madrid as the new creative director. The Bolivian will be part of the creative department and will report to Rafael Santamarina, CCO of Grey Spain.

Javier, who developed his career in Argentina, arrives in Spain after having worked in large agencies such as Del Campo Saatchi & Saatchi, Grey Argentina, McCann and SANTO. 

Javier has worked on local and global campaigns for brands such as Sprite, Vodafone, Danone, Santander, AB InBev, Brahma, Coca-Cola, P&G, Pantene, GSK, Paramount Channel, MTV, VH1, Disney Channel, LG, 1882, Avon... among others.

His great work in Argentina led him to win five Cannes Lions awards this year, in addition to winning the Grand Prix for Comprehensive Campaigns and more than 10 awards at El Sol festival. He was previously awarded for different works at festivals around the world and has He was part of the jury of the NY Festival, Ojo de Iberoamérica, AdStars, El Círculo de Creativos de Argentina.

Upon his arrival in Spain, Javier comments: "I am excited about Grey Spain's project, but above all very happy to return to work with Rafa and Maxi." 

For Rafael Santamarina it is a great addition since, “Javier is one of those people who always resolves a brief from an angle you did not expect. His arrival is to reaffirm the path we choose to travel, where good ideas are those that speak for us. It is a great addition for the agency, but especially for the business of the brands we work with.”