There’s no time like the present. Aligned with that auspicious spirit, creative production company Society is making moves heading into 2022 with Jason Heller stepping up as executive producer and owner/founder Harry Calbom shifting to a more creative-driven role, pursuing directing full time while continuing to drive the overall creative direction of the company.
Jason and Harry found a timely synergy in their urgent excitement for a career pivot, with Harry’s background in the arts enticing him towards a more hands-on creative role and Jason’s wealth of agency experience leaving him hungry for more close collaboration with directors. Heller joined the team 12 months ago, working alongside Harry to refine a vision for the future of Society that was grounded in the tremendous growth the company has experienced in its 21-year tenure. With an eye towards embracing new voices and perspectives, Jason and Harry will work together to continue to shape and grow the Society roster, while still keeping the company’s boutique approach and culture intact. Rebecca Parenteau will continue in her role as Head of Production, a role she stepped into in 2014 after stints at MJZ and Supply&Demand.
“I’ve had a curiosity about exploring directing full time and with the rapid shifts that we all experienced during the pandemic, I knew that it was finally time to lean into what I was most impassioned about,” Notes Harry. “When I first met Jason, I knew that he fully embodies the humble, hungry and smart type of person that fits into the Society family. The calibre of work that he has produced on the agency side speaks for itself and I’m excited for the future of the company with him at the helm.”
Adds Jason: “I’ve always been enthralled with the creative problem-solving puzzle that is production and knew it was the right time to make the shift to be able to work more closely with directors. At its core, Society has always been focused on not supporting the problems in the advertising production space, but bucking them and doing things differently. Production is constantly shifting and Society is always ready to shift with it and that can-do ethos is something that I organically align with.”
With nearly 20 years of production experience, Harry is returning to his roots in the arts as he shifts into a more full-time role as a director. In his work, he infuses intimate perspectives into performance-driven macro stories that leave audiences inspired. He grew up performing and directing theatre in Seattle before studying Dramatic Arts and Cinema at the University of Southern California. He served for two seasons as assistant director for Shakespeare Centre of Los Angeles, then returned to the Northwest and began a career in film production. Since launching Society in 2010, Harry has harnessed his passion for creative exploration in his work with the company’s roster of directors, collaborating closely with the talent to shape their vision and overall careers. Recent work as a director includes spots for Quickbooks and NerdWallet.
Jason joins the Society team with nearly 15 years of agency production experience, having lent his talents to top agencies such as 72andSunny, Johannes Leonardo, Droga5, Grey and Havas, among others.