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Jason Alexander's Face Goes through Some Tough Times in Tide's Hilarious Super Bowl Spot

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The American actor debuts a brand new role animating a teenager’s hoodie in Saatchi & Saatchi New York's new film directed by Jeff Low

Jason Alexander's Face Goes through Some Tough Times in Tide's Hilarious Super Bowl Spot
Tide, the official laundry detergent of the NFL, will be back with another iconic Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander.

This year, Tide is once again using the Super Bowl to push advertising’s envelope, bend genres, leverage creative properties and incorporate humour to remind consumers that, if it's got to be clean, it's got to be Tide. This year’s commercial will challenge people to think about all the (sometimes gross) situations they subject their clothes to on a daily basis.


Jason Alexander debuts a brand-new role animating a teenager’s hoodie, and proving that for everything our clothes go through, they deserve new Tide Hygienic Clean, developed to remove both visible and invisible dirt.

Tide will now be giving away a limited supply of the same hoodie from this year’s Super Bowl commercial. All you need for your chance to win is a contribution. All contributions will go to Feeding America and Matthew 25 Ministries to help families in their time of need. To help this go further, Tide will match donations. On Saturday, Tide's charity site went live, and hoodie fans can now enter themselves into the sweepstakes which will be open until Wednesday 10th February at 11:59 PM ET. Please note this link will not be live until this time.

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Client

Client: Procter & Gamble, Tide

Vice President, North America Fabric Care: Aga Orlik

Brand Vice President for NA Laundry, Tide: Amy Krehbiel

Brand Director: Alex Perez

Senior Brand Manager: Buki Samuel

BBIC: Kimberly Doebereiner

Manager, Advertising Production: Paul Chick

Communications Manager: Henry Molski

Media Director: Tracy Suer

Associate Director of Media: Patrick McGuinness and Justin Bracco

Research Specialist, Consumer Insights & Product Research: Brandon Dunphy

Director & Assistant General Counsel: Robert White

Agency

Agency: Saatchi & Saatchi New York / Woven Collaborate

Chief Executive Officer: Andrea Diquez

Chief Operation Officer: Sarah Beaumont

Chief Creative Officer: Daniel Lobaton

Chief Creative Officer, Woven: Paul Bichler

Creative Directors: Lauren Varvara and Adrian Chan

Head of Production, Fabric Care: Dani Stoller

Account Director: Jen Brotman

Account Supervisor: Guillermo Betancourt

Account Executive: TJ Daigler

Assistant Account Executive: Sosun Wahab

Planning Director: Nayantara Mukherji

Associate Strategist: Luna Perez

Director Digital Experience: Alan Lin

Senior Business Affairs Manager: Lisa Rimmer

PR

PR: Marina Maher Communications + Ketchum / Woven Collaborate

Group SVP, Consumer Practice and Agency Marketing: Laura Brinker

SVP Brand Business: Samantha Halpern

VP, Brand Management: Melissa Chua

Senior Account Supervisor, Brand Management: Noomi Grootens

Group SVP, Director, Talent and Partnerships: Marissa Festante

VP, Earned Media: Patricia Jones

Senior Account Supervisor, Earned Media: Tom LaBelle

Account Supervisor, Influencer Marketing: Clare Redway

Account Supervisor, Project Management: Alyssa Bowie

Celebrity Talent and Music Licensing Acquisition: Platinum Rye Entertainment/The Marketing Arm

VP, Talent: Lori Heckman Golden

Manager, Talent: Casey Grochocinski

Sr. Director, Music: Amanda Levine

Production

Production: Biscuit Filmworks

Director: Jeff Low

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Jay Veal

Head of Production: Sean Moody

Director of Photography: Jonathan Freeman

Production Designer: Joe Cooney

Editorial

Editorial Company: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Max Hoffman

Executive Producer: Sila Soyer

Producer: Fanny Cruz

VFX

VFX: The Mill

Executive Producer: Anastasia Von Rahl

Producer: Valentina Cokonis

Production Coordinator: Mike Cimino

Executive Creative Director: Chris Knight

Creative Director: Becky Porter

3D Lead Artist: Graeme Turnbull

Shoot Supervisor: Siro Valente

Production Support: Utkarsha Santosh Shinde

2D Artists: Shauna Prescott, Kai Chun Tsai, Bob Homami Katerina Arroyo, Stephen Paragone, Krystal Chinn, Chris DeCristo, Rakesh Venugopalan, Nithin Babu, Mangesh Borkar, Satya Narina, Nikhil K M, Pushpendra Singh Bhadauriya, Naga Praveen Kumar, Sathya Sagar Kolli, Mahesh Ravila, Prajeesh E, Mohit Garg, Basabendu Sarkar

3D Artists: Alice Panek, Jae Jun Yi, Matthew Choy, Jason Kim, Daniel Soo, Lalida Karnjanasirirat, Freddy Para, Greg Gutkin, Michael Kash, Rijo R, Sendil Kumar J

Art Department: Kevin Diaz, Valerie Chernysh

Colour: Company 3 New York

Colourist: Tom Poole

Music and Sound

Mix: Heard City

Partner/Audio Engineer: Philip Loeb

Genres: Comedy, People

Categories: Home, Laundry

Saatchi & Saatchi New York, Mon, 01 Feb 2021 16:03:28 GMT