To avoid the high-pressure decision-making that comes with Valentine’s Day, a new campaign for Jared, edited by Cut+Run’s Gary Knight and directed by Biscuit’s Clay Weiner for McKinney can lend a hand.

A sage vocal group lends its voice to help you find the right way to say I love you (hint: it’s not in the cards) and the best way to read between the lines with a love day surprise.