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Japanese Eyewear Brand Goes Global with 'Life Is What You See' Campaign

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AOI Pro.'s inspirational slice of life directed by Caviar director Bram Van Alphen for JINS

Japanese Eyewear Brand Goes Global with 'Life Is What You See' Campaign

Tokyo-based leading eyewear brand JINS had expanded into the U.S market this April with an ad campaign “Life is what you see”. Opposed to the robot-driven flagship store in San Francisco and it’s innovative eyewear technology, the ad organically taps into people’s important moments in life to appeal that what you see and how you see each moment in life, is what creates the life itself. 

Having made a successful, sensational shift in re-branding from a local celebrity endorsement TV ad to global branding, the campaign gained over 23 million views on YouTube in a month, and had raised 90% of employees’ motivation according to internal surveys.

video
Japanese eyewear brand JINS becomes global with “Life is what you see” campaign

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Genres: Scenic, Storytelling

Categories: Accessories, Clothing and Fashion

AOI Pro., Fri, 17 Jul 2015 07:41:48 GMT