Fri, 17 Jul 2015 07:41:48 GMT
Tokyo-based leading eyewear brand JINS had expanded into the U.S market this April with an ad campaign “Life is what you see”. Opposed to the robot-driven flagship store in San Francisco and it’s innovative eyewear technology, the ad organically taps into people’s important moments in life to appeal that what you see and how you see each moment in life, is what creates the life itself.
Having made a successful, sensational shift in re-branding from a local celebrity endorsement TV ad to global branding, the campaign gained over 23 million views on YouTube in a month, and had raised 90% of employees’ motivation according to internal surveys.
Brand: JIN CO., LTD
Colourist: Kene Illegems
Copywriter: Tomohiro Nishijima (BASE)
Creative Agency: BASE CO., Ltd. / nanilani inc.
Executive Creative Directors: Tomohiro Nishijima (BASE)
Planner: Tomohiro Nishijima (BASE)
Producer: (creative producer) KEISUKE FUTAKUCHI (nanilani)
Director: Bram Van Alphen
DOP: Daniel Bouque
Executive Producer: Kohta Kanki (AOI Pro.) / Jason Felstead (Caviar)
Producer: (creative coordinator) Jun Yoshikawa / Riki Sakai (AOI Pro.)
Music Production: Sonoor
Producer: Menno Van Riet
Online Editor: Antonio Marioni
Genres: Scenic, Storytelling
Categories: Accessories, Clothing and FashionAOI Pro., Fri, 17 Jul 2015 07:41:48 GMT