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Japanese Advertising Showcase: Check Out the Coolest Work from Tokyo
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LBB reviews its favourite recent ads from Japan – you can thank us later

NTT Plala  – Japanese high school girl who is late for school take the surprised way...!!! [sic]

A typical looking Japanese high-school girl suddenly realises she is late for class and decides to take the fastest way up: climbing up the school’s building and into the classroom. The spot went viral on YouTube, attracting over two million hits since first airing in August 2015.

Shark Steam Cleaner – TVCM

Saatchi & Saatchi Fallon Tokyo personify hard to remove grease in the form of macho bodybuilders in this hilarious spot to demonstrate Shark’s ability to get rid of unwanted grime build-up.

OK Go Promo – I Won't Let You Down

Damian Kulash, the man who put his band on some treadmills and made them dance in 2006, came back with another ambitious promo for OK Go. Devised by Japanese independent agency Mori Inc, the promo sees the band join a cast of hundreds to create a huge-scale choreography involving Honda's 'Unicub' motorised unicycles and umbrellas.

MetLife  – My Dearest Dad and Mom

Isobar Japan and Dentsu Tokyo teamed up to create a film with a simple but powerful insight: children have the power to help strengthen the bonds between couples. The candid family interviews question the roles within the families, and were shot by the couple's own children and played back to them in a special viewing, capturing some tear-jerking emotional responses from all.

Suntory Hall – The Glassical Concert

Ogilvy & Mather Japan and Geometry Global Japan, together with Japanese concert space Suntory Hall, successfully curated the world’s first ‘Glassical Concert’ that depicts the purity of musical instruments made entirely of glass. – Here’s to the Explorers

Accommodation site kicked off its first-ever brand campaign in Japan, debuting wiht the TVC, “Here’s to the Explorers,” as a part of a new integrated brand campaign from Wieden+Kennedy Tokyo, its agency of record in Japan.

Häagen-Dazs Japan Co., Ltd – Every Day Deserves a Happy Ending

Häagen-Dazs Japan Co., Ltd. And J. Walter Thompson Japan launched “Every Day Deserves a Happy Ending”, an online film by J. Walter Thompson Japan and directed by award-winning artist and film director Chie Morimoto. It delivers a fantastical surprise to a real life hard-working woman who normally brings joy to others.

Nike Japan – Shadow Class

Following the launch of the Nike TV spot “Loop”, Wieden+Kennedy Tokyo launched the second beautifully shot “Shadow Class”. The film was directed by Eiji Tanigawa, one of the most recognised directors in Japan.

TOOT – ‘Keep It All Together’

This surprising Saatchi & Saatchi Fallon Tokyo campaign for TOOT definitely helps keep things in place…

Nissan – X-TREME Golf Cup

TBWA\Hakuhodo Tokyo sees this campaign’s heroes playing golf in the most unlikely, extreme locations imaginable – such as sand dunes, off sheer cliffs, waterfalls, in deep forests, and amoungst ancient ruins and underground caves.

Mazda – Young Couple

A charming story TBWA\Hakuhodo Tokyo of a young couple beginning to discover each other is cinematically shot in Hokkaido, is set in the far north of the country where the bitterly cold weather conditions fell to -25.

JINS – Life Is What You See

Tokyo-based eyewear brand JINS expanded into the U.S market with BASE Co. Ltd.’s campaign “Life is what you see”. The AOI Pro. inspirational piece is directed by Caviar director Bram Van Alphen and sees people tap into life’s most important moments.

Quicksilver – True Wetsuit

Quiksilver Japan and TBWA\HAKUHODO launch of a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. Japanese businessmen, known as ‘salary-men’, are notoriously over-working. As students with flexible schedules, they were able to enjoy surf time, but once their careers took off, they no longer had the time to hit the waves. ‘True Wetsuits’ are authentic, high quality wetsuits made by Quiksilver, which can also be worn as suits on business occasions. The concept, developed by TBWA\HAKUHODO, launched with the dedicated Quiksilver ‘True Wetsuits’ website and an online film that shows fans how they can fit surf time back into their busy lives.

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