MEC Global Solutions and EMEA, the international arm of global media agency MEC, has appointed James Northway as its new Head of Analytics and Insight.
As part of the newly restructured MEC Global Solutions Leadership Team, James will be responsible for providing research, data and technology solutions to a range of clients including Johnson & Johnson and Beiersdorf. James will report in to Alex Altman, Managing Director of MEC Global Solutions, and will play a key role in new business development.
Formerly Managing Director of Analytics at Mediabrands, James brings with him a wealth of knowledge on the application of data and information in media. He is a pioneer in the field with over 20 years of experience working with client and customer data in the development of communication strategies. In his previous role James was responsible for building and delivering strategies to develop analytics within all markets outside of the US, both built locally and via a regional hub system, working with clients such as Tesco, J&J and Amazon. James has also held senior management roles at Carat and Aegis Aevolve, where he helped to launch the group-wide data, insight and analytics company and worked with brands including Nokia, Kellogg, British Gas and General Motors.
Speaking on the appointment, Alex Altman said: “We’re delighted to welcome James to the team. He brings with him the right blend of experience, skills and leadership that will help our clients to take advantage of the power of data.”
James Northway said: “I’m thrilled to be taking on this new role at MEC Global Solutions at such an exciting time in the evolution of the business. I’m looking forward to working with a passionate and creative team, and I aim to create more actionable insights for our clients through the use of data and technology.”