senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

James Nesbitt Stars for Thomas Cook

31/05/2013
Advertising Agency
London, UK
383
Share
Full Monty director Peter Cattaneo shoots Havas WW London spot

James Nesbitt stars as a hapless holidaymaker in a new TV campaign for Thomas Cook, created by Havas Worldwide London.


The ‘Cold Feet’ and ‘The Hobbit’ actor appears in three different ads that explain why Thomas Cook has the expertise and experience to ensure that families get the perfect holiday experience.

 


The ads were directed by Full Monty director Peter Cattaneo and shot in Lanzarote. They show Nesbitt finding himself in humorous situations such as trying to exchange money with a market man who sells cheese and ending up in the wrong hotel room

 


The campaign promotes Thomas Cook’s Aquamania family resorts, romantic holiday breaks for couples, and the Thomas Cook Travel Money foreign exchange service.

 

 

The campaign, which consists of three executions “Trunks”, “Room” and “Exchange”, breaks on Saturday June 1st.


Say Russ Lidstone, CEO, Havas Worldwide London: “'After working to support the Thomas Cook business through its recent challenges, we're proud to sign off with brand building work that highlights the product and service benefits.'


The TV advertising is supported by radio advertising and point-of-sale and will run throughout the summer and autumn. 


The ads were created by Russell Schaller at Havas Worldwide London. 


Credits


Executive Creative Director     Mick Mahoney
Art Director     Russell Schaller
Copywriter     Russell Schaller
Business Director    Gareth Davies
Account Director     Luke Mitton
Agency Producer     Sophie Horsley & Jodie Sibson
Photographer     Mark Stenning (POS only)
Director/ Production Co      Peter Cattaneo
Producer     Juliette Harris @ Academy Films

Editorial
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0