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James Franco Directs and Stars for Samsung


Cheil USA works with Franco for web campaign

James Franco Directs and Stars for Samsung


Today, Samsung Electronics released this web-only video created by Cheil USA and starring James Franco, who also directed the amusing two-minute video. The creative positions Franco as the ultimate multitasker and pairs him up with the new ultimate multitasking tablet - the GALAXY Note 10.1. The video launched online globally and will be spread via Samsung and Franco's web properties and social media channels.  

Agency: Cheil USA
Chief Creative Officer: Lars Bastholm
Group Creative Director: Adam Wohl
Producer: Teresa Wakabayashi
Account Executive: Dongkwan Kim
Senior Planner: Chris Hong
Production Company: SXM
Director: James Franco
Executive Producer: Thomas Bannister
Producer: Larry Laboe
Director of Photography: Bruce Thierry Cheung
Post Production: Click 3X
Post Producer: Jon O'Hara
Editor: Edward Einhorn
Editor: Erin McCaffrey
view more - Creative
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