Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

James Collier Promoted to Chief Data Officer at M&C Saatchi Group AUNZ

Hires, Wins & Business 47 Add to collection

Collier will retain his current role of partner and head of performance at Bohemia Group

James Collier Promoted to Chief Data Officer at M&C Saatchi Group AUNZ

James Collier has been promoted to chief data officer at M&C Saatchi Group AUNZ, a newly created role focussed on consolidating and expanding the Group’s data and analytics capability and building a marketing sciences practice to support the business’ long-term growth strategy.   

Collier brings a unique blend of experience to the role including a career spent championing data driven strategy, a bias towards measurable action and a deep obsession with quantifying the impact of marketing on both the bottom line and the customer.

I’m thrilled to be stepping up and taking broader ownership of data and analytics across the Group.  Justin’s vision and long-term commitment to reshape marketing has established an opportunity to break new ground. Central to our shared ambition will be the unique union of creativity and quantification, an alchemy of art and science designed to support the quantified CMO and magnify the impact of brilliant creative work,” says James Collier, chief data officer at M&C Saatchi AUNZ.

Collier will retain his current role of partner and head of performance at Bohemia Group, with his new position expanding his responsibilities beyond media to support all group agencies. 

"James’ appointment brings a strategic edge to the M&C Saatchi Group - having already demonstrated his ability to blend business and customer analytics with provocative thinking like no other, i’m excited to see what the future holds for him as our new CDO,’’ says Justin Graham, group CEO at M&C Saatchi AUNZ. 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
M&C Saatchi Australia Group, Wed, 26 May 2021 09:03:05 GMT