Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

James Bryce and Castrol Edge Pushes Mixed-Reality Limits

Creative 256 Add to collection

The mind-bending driving challenge is set in the frozen tundra of the Yukon

James Bryce and Castrol Edge Pushes Mixed-Reality Limits

In partnership with Universal Pictures’ The Fate of The Furious, Castrol EDGE has created its most ambitious and radical performance driving challenge to date: TITANIUM ICE.

Castrol EDGE’s short Titanium Trial film will be released on March 16, 2017, in advance of the theatrical release of The Fate of the Furious in April 2017. The challenge offers Fast & Furious fans an exclusive taste of the stunning action from the newest chapter in one of the most popular and enduring motion-picture serials of all time. 

In a world-first stunt staged in the wild, icy landscape of the Yukon in Canada, star Michelle Rodriguez challenges her legendary stunt driver, Debbie Evans, and Evans’ impressive Jaguar F-TYPE 5.0 Supercharged V8 R AWD  — with the strength of Castrol EDGE—to compete against a mixed-reality army of military tanks, nuclear submarines, helicopters, missiles, explosions and shattering ice.

Pushing the limits of mixed reality, Castrol EDGE worked with experts from production studio UNIT9 to develop a bespoke headset, which blends computer-generated images with live action to create one of the most intense driving experiences imaginable. The subzero Titanium Trial involves an epic mixed-reality world coming to life through the stunt driver’s visor as she pilots the powerful Jaguar on one of the most perilous locations on the planet. 

Check out more of James' reel here, including his work for Top Gear, Ford, and Audi. 

video
James Bryce Pushes Mixed-Reality Limits With Castrol Edge
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: Unit 9

Production Company

Production Company: RSA Films

Executive Producer: Garfield Kempton

Director: James Bryce

Digital Agency

Client Partner: Universal Pictures

Music

Sound Production: 750 MPH

Offline

Edit Company: Big Chop

Creative Agency

Creative Agency: The Brooklyn Brothers

Client

Brand: Castrol Edge

RSA Films, Thu, 16 Mar 2017 16:23:19 GMT