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James Bond-style commotion in Heineken Spot

Creative 0 Add to collection

Daniel Craig stars alongside Skyfall Bond actress Bérénice Marlohe in an innovative new campaign

James Bond-style commotion in Heineken Spot

 

Heineken, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, Skyfall,  which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe. 

View the spot below:
 
 
The interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains. 
 
 
Shot at Shepperton Studios, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets, whilst replica James Bond film props were used throughout the campaign ad.  

See more from Heineken at: https://www.facebook.com/heineken

Credits
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Art Director: Thijs Biersteker, Adrien Bindi
Copywriter: Dan Maxwell
Agency Producer: Tony Stearns
Head of Production: Erik Verheijen
Planner: Stuart Parkinson
Connections Planner: Richard Oldfield
Creative Technologist: Paul Skinner
Group Account Director: Clay Mills, Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Print producer: Sharon Kwiatkowski
Design Director: Joe Burrin
Designer: Anthony Fabre
Digital Producer: Arnaud Ronquillo & Tristan Parker
Digital Editor: Rene Pannevis, Robin Pijpers
Project Manager: Sharon Kwiatkowski
Business Affairs: Barrie Williams
 
FILM PRODUCTION
 
PRODUCTION COMPANY: MJZ
Director: Matthijs van Heijningen
Director of Photography: Joost van Gelder
Producer: Chris McBride
Executive Producer: Debbie Turner
 
EDITING COMPANY: HAGON
Editor: Jono Griffith
 
AUDIO POST: GRAND CENTRAL STUDIOS
Sound Designer/Mixer: Raja Sehgal
 
MUSIC
Artist / Title: Gin Wigmore/”Man Like That”
Music Company: Agoraphone
Music Supervisor: Beth Urdang
 
POST PRODUCTION: THE MILL
VFX Supervisor: Hitesh Patel
Flame: Jay Bandlish
3D: Jordi Bares
Telecine: Seamus O’Kane
Producer: Paul Schleicher
 
PRINT PRODUCTION
Photographer: Hugo Stenson 
Agent: Sonny
 
DIGITAL PRODUCTION: IRRESISTIBLE
Director: Johnny Grant
Producer: Matt Nelson
 
POST PRODUCTION: THE MILL
Producer: Paul Schleicher
 
DIGITAL PRODUCTION: MEDIA MONKS
Producer: Quinten Beek
Producer: Chris Herrebrugh
Producer: Wouter Smit
Art Director: Jouke Vuurmans
Art Director: Jeroen van der Meer
Flash developer:Hendrik-Jan de Harder
Flash developer:Arjan van Wijk
Flash developer:Thijs Broerse
Designer: Kjegwan Leihitu
Designer: Massimo Meijer
ASP developer: Elmar Keij
ASP developer: Tonny Wildeman
Director of films:Rogier Schalken
 

 

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lbbonline.com, Thu, 20 Sep 2012 11:03:17 GMT