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James Bond Stars In New Global Heineken Campaign

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Daniel Craig features alongside Skyfall Bond actress Bérénice Marlohe in this innovative new campaign

James Bond Stars In New Global Heineken Campaign

 

Heineken, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, Skyfall,  which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe. 
 
Launching on the 20th September, the interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious Bond villains. 
 
Rolling out worldwide, the ‘Crack the Case’ campaign will launch on multiple platforms on 20th September, through a combination of a new 60s film (TVC & online) with a personalized interactive experience. This powerful combination of ATL, digital, PR and experiential will ensure that Heineken and Bond are able to reach out to more consumers than ever before and propel the campaign to new heights. 
 
Building on a 15 year relationship with the Bond franchise, the ‘Crack the Case’ campaign takes viewers into a moving train somewhere deep in snow-covered mountains, providing them with the opportunity to be a secret agent themselves. Transitioning viewers seamlessly from the TVC, Bond actress Bérénice Marlohe tantalises viewers by inviting them to help her crack a mysterious case and outwit the menacing villains - a challenge which encourages a virtual voyage of participation and discovery.
 
The ‘Crack the Case’ campaign was created by advertising agency Wieden+Kennedy Amsterdam. The campaign TV ad, full details of which will only be revealed in time for September 20th launch, was directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr.
 
Igniting global excitement and driving mass participation, an exclusive online teaser will be released ahead of the campaign launch on 20th September to a pocket of global super fans of Bond, incentivising these top fans to watch the TVC once it launches and leaving them wanting more. 
 
In addition to exploding conversation across digital, social and owned media platforms, the offline execution of ‘Crack the Case’ will bring the drama of the virtual experience ‘live’ to a broader audience across the globe in October. Several markets will host unique Heineken experiences in iconic locations, inviting members of the public to test their nerve, win exclusive prizes and share in the excitement of the global release of SKYFALL this fall. 
 

Alexis Nasard, Chief Commercial Officer of Heineken, said: “The creativity and progressiveness of the Heineken brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand.”

Credits

 

WIEDEN+KENNEDY AMSTERDAM
 
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Art Director: Thijs Biersteker, Adrien Bindi
Copywriter: Dan Maxwell
Agency Producer: Tony Stearns
Head of Production: Erik Verheijen
Planner: Stuart Parkinson
Connections Planner: Richard Oldfield
Creative Technologist: Paul Skinner
Group Account Director: Clay Mills, Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Print producer: Sharon Kwiatkowski
Head of Design: Joe Burrin
Studio Artist: Anthony Fabre
Digital Producer: Arnaud Ronquillo & Tristan Parker
Digital Editor: Rene Pannevis, Robin Pijpers
Project Manager: Sharon Kwiatkowski
Business Affairs: Barrie Williams
 
FILM PRODUCTION
 
PRODUCTION COMPANY: MJZ
Director: Matthijs van Heijningen
Director of Photography: Joost van Gelder
Producer: Chris McBride
Executive Producer: Debbie Turner
 
EDITING COMPANY: HAGON
Editor: Jono Griffith
 
AUDIO POST: GRAND CENTRAL STUDIOS
Sound Designer/Mixer: Raja Sehgal
 
MUSIC
Artist / Title: Gin Wigmore/”Man Like That”
Music Company: Agoraphone
Music Supervisor: Beth Urdang
 
POST PRODUCTION: THE MILL
VFX Supervisor: Hitesh Patel
Flame: Jay Bandlish
3D: Jordi Bares
Telecine: Seamus O’Kane
Producer: Paul Schleicher
 
PRINT PRODUCTION
Photographer: Hugo Stenson 
Agent: Sonny
 
DIGITAL PRODUCTION: IRRESISTIBLE
Director: Johnny Grant
Producer: Matt Nelson
 
POST PRODUCTION: THE MILL
Producer: Paul Schleicher
 
DIGITAL PRODUCTION: MEDIA MONKS
Producer: Quinten Beek
Producer: Chris Herrebrugh
Producer: Wouter Smit
Art Director: Jouke Vuurmans
Art Director: Jeroen van der Meer
Flash developer: Hendrik-Jan de Harder
Flash developer: Arjan van Wijk
Flash developer: Thijs Broerse
Designer: Kjegwan Leihitu
Designer: Massimo Meijer
ASP developer: Elmar Keij
ASP developer: Tonny Wildeman
Director of films: Rogier Schalken
 
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lbbonline.com, Fri, 14 Sep 2012 10:52:34 GMT