Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
liahome
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

James Blunt is Looking Beautiful in AMV BBDO's Latest Lotto Spot

1.6k

ADD TO COLLECTION

Agency launches next instalment in the 'Please Not Them' campaign with spot directed by Jeff Low

James Blunt is Looking Beautiful in AMV BBDO's Latest Lotto Spot
As Britain's favourite game – creating at least two millionaires each week – Lotto is a key contributor to Good Causes throughout the UK which The National Lottery helps to fund – raising, more than, £36 million every week.

Last July, Camelot and AMV created the ‘Please Not Them’ campaign. It plays on the fact that sometimes, it might be better for Britain if certain people’s Lotto-winning dreams stay as precisely that: dreams.

The first two bursts of the campaign saw Piers Morgan, Katie Price, Laurence Llewellyn-Bowen, Noel Edmonds and Vinnie Jones share what they would do if they were to win Lotto. The third burst of the campaign features singer-songwriter, James Blunt and highlights the fact that over the past eight months Lotto has made over 140 new millionaires and guarantees at least two millionaires every single week.

James Blunt’s dream is potentially the most outrageous yet. He wants to tell everyone in the UK ‘you’re beautiful’ every single time we look in a mirror. Who wouldn’t want a constant boost of self-confidence through James and his most well-known track? Well actually….

James’s dream has been teased on TV with a 10 second ad which launched on Thursday, 16 June. The full details of his dream will be revealed in a 40 second spot on Sunday, 19 June. It will be supported by online, print, OOH and social activity. 

The hashtag #PleaseNotThem serves as a rallying cry across every touchpoint, connecting the nation’s conversations as they unite against the potential disaster of James Blunt realising his aim. The only hope the general public has is to play Lotto and pray that it’s their dreams that come true, not the celebs. Because as always, ‘Play Makes It Possible’. 

video
Lotto - Please Not Them

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Sports and Leisure, Gambling

AMV BBDO, Fri, 17 Jun 2016 13:32:19 GMT