Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

James Blunt is Looking Beautiful in AMV BBDO's Latest Lotto Spot

Creative 1.6k Add to collection

Agency launches next instalment in the 'Please Not Them' campaign with spot directed by Jeff Low

James Blunt is Looking Beautiful in AMV BBDO's Latest Lotto Spot
As Britain's favourite game – creating at least two millionaires each week – Lotto is a key contributor to Good Causes throughout the UK which The National Lottery helps to fund – raising, more than, £36 million every week.

Last July, Camelot and AMV created the ‘Please Not Them’ campaign. It plays on the fact that sometimes, it might be better for Britain if certain people’s Lotto-winning dreams stay as precisely that: dreams.

The first two bursts of the campaign saw Piers Morgan, Katie Price, Laurence Llewellyn-Bowen, Noel Edmonds and Vinnie Jones share what they would do if they were to win Lotto. The third burst of the campaign features singer-songwriter, James Blunt and highlights the fact that over the past eight months Lotto has made over 140 new millionaires and guarantees at least two millionaires every single week.

James Blunt’s dream is potentially the most outrageous yet. He wants to tell everyone in the UK ‘you’re beautiful’ every single time we look in a mirror. Who wouldn’t want a constant boost of self-confidence through James and his most well-known track? Well actually….

James’s dream has been teased on TV with a 10 second ad which launched on Thursday, 16 June. The full details of his dream will be revealed in a 40 second spot on Sunday, 19 June. It will be supported by online, print, OOH and social activity. 

The hashtag #PleaseNotThem serves as a rallying cry across every touchpoint, connecting the nation’s conversations as they unite against the potential disaster of James Blunt realising his aim. The only hope the general public has is to play Lotto and pray that it’s their dreams that come true, not the celebs. Because as always, ‘Play Makes It Possible’. 

video
Lotto - Please Not Them
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Media Agency

Media Agency: Vizeum

Planner: James Cross

Creative Agency

Creative Agency: AMV BBDO

Planners: Craig Mawdsley, Matt Jones

Account Management: Sarah Douglas, Kate Lloyd, Bobbie Gannon, Nadia Singh

TV Producer: Miles Nathan

Creatives: Charlotte Adorjan, Michael Jones, Tim Riley

Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Biscuit

Director: Jeff Low

Producer: Kwok Yau

Music

Audio Post Production: 750 MPH

Offline

Editor: Saam Hodivala @ Work

Genres: Comedy

Categories: Gambling, Sports and Leisure

AMV BBDO, Fri, 17 Jun 2016 13:32:19 GMT