Jam have taken a new approach in their latest series of online films for Samsung. 

The simple campaign premise shows that if you feel that your current device doesn’t give you enough of what you want: why not try something that does? 

Created by Jam, the campaign launches with three films, each of which depict situations that leave members of the public craving for more, more, more!   

The first film shows a man feeling constrained with the confines that life puts on him. However many of these limitations are soothed by Samsung. 

This playful, bold, and stylish approach builds a brand new tone for Samsung Mobile’s global communications.

The work is something altogether more fun, more honest, more real. People that look like you and me. Doing things that you and me do in real life. Like missing the bus in the middle of nowhere, or having an awkward moment in the lift.

It is a world of colour, texture, surprise and charm that lifts a technology advert into a new space.