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Jam and Tesco Mobile's Real Time Contortionists

Creative 2.1k Add to collection

Responsive Facebook campaign to launch flexible 4G

Jam and Tesco Mobile's Real Time Contortionists

Forget actors and celebrities – if it’s flexibility you’re trying to promote, the best people to work with are contortionists. Yesterday Jam and Tesco Mobile teamed up with a group of limber performers to stretch the boundaries of social media. 

 


They recruited ‘The 4Gs,’ the four most flexible singers in town, to celebrate people’s flexibility by singing them personalised songs based on tweets and Facebook commented submitted to Tesco Mobile.  are at it again, this time we're doing realtime response films all day using real live contortionists we've got locked in a studio somewhere: https://www.facebook.com/tescomobile
 

 

The twisty campaign has been created to celebrate  the fact that Tesco Mobile has recently launched 4G and is positioning itself (parden the pun) as the most flexible and personalised 4G on the UK market. It allows users to switch it on or off from month to month, increase or decrease the data allowance, and cap your contract so they don’t go over.

 

 

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LBB Editorial, Thu, 31 Oct 2013 10:26:33 GMT