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Jaguar's New Spot Captures an Epic Racing Duel on a Volcano

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Brooding scenic spot created by Spark44 for Jaguar's New F-Pace SVR car was directed by Lino Russell at Bang TV

Jaguar's New Spot Captures an Epic Racing Duel on a Volcano

In the 90-second online film called ‘End to End’ two drivers on opposing cliff-edges race to get to each other’s start point, as a black sand timer counts them down.

The brooding and scenic spot pits two F-Pace cars to a race on volcanic island that is carpeted with ash and black sand. 

The film was created by Sean Doyle and Ed Edwards at Spark 44 and directed by Lino Russell at Bang TV. Sound design was by James Saunders at Soundtree.

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Advertiser: Jaguar Land Rover


Post Production / VFX

Post Production Company: MPC


Sound Company: LFO Sound

Creative Agency

Creative Agency: Spark44

Chief Creative Officer: Brian Fraser

Producer: Corin Kiddy

Production Company

Production Company: Bang TV

Producer: Tom Whitehead

Director: Lino Russell


Composer: Kevin Pollard


Editor: Denis Marx

Genres: Visual VFX, Action, Storytelling

Categories: Automotive, Cars

Spark44, Tue, 03 Apr 2018 10:51:55 GMT