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Jaguar & We Are Social Tap Into UK Desires


Social media campaign for brand’s new F-TYPE sports car

Jaguar & We Are Social Tap Into UK Desires


Jaguar UK and global social media agency We Are Social will fulfill the desires of the British public in a new social media campaign, which launches today (11 March). 
The campaign aims to generate conversation around Jaguar’s new F-TYPE sports car ahead of its UK launch later this year, as well as further enhancing the association between ‘desire’ and the new model.
To kick off the campaign, We Are Social has sourced a list of ‘desires’ from bloggers and influencers from across a range of categories including fashion and lifestyle, as well as Jaguar’s social communities.
Over a two-week period, Jaguar UK will give its fans and followers the opportunity to win these items and experiences by using its ‘Desire’ Facebook app. To be in with a chance of winning, participants will need to share daily updates from the Jaguar Facebook page relevant to the prize being given away, and include a link to the 'Desire' app.
The daily desires include must have items such as designer clothing and tickets to some of the most high profile sporting events of the year, as well as Jaguar F-TYPE-focused activities, including an incredible driving experience in the two-seater sports car. The campaign will run across Facebook, Twitter and Instagram, encouraging people to share content and generate interest across multiple platforms.
Laura Hopes, Digital Marketing Manager at Jaguar UK said: “We asked We Are Social to create a campaign which would support the pre-launch phase of the Jaguar F-TYPE. It was important to maintain a luxury feel that was in keeping with the Jaguar brand, but at the same time was inclusive - appealing to a wide audience to take part.  We felt this idea fitted the brief perfectly. It also cleverly uses our theme of ‘desire’ to engage with key influencers as well as our social media communities.”
Ross Milton, account director at We Are Social, said: “‘Desire’ has been a core part of the marketing activity around the launch of the Jaguar F-TYPE, and we wanted this campaign to reinforce that. We’re looking forward to fulfilling some desires in the UK over the next couple of weeks.”
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Categories: Automotive, Cars, Mon, 11 Mar 2013 12:03:28 GMT