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Jaguar Sneaks Through the Monaco Circuit in New Film from Spark44

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Smuggler's Henry-Alex Rubin directs a silent night for Jaguar's first all-electric car

Jaguar Sneaks Through the Monaco Circuit in New Film from Spark44

Spark44 has launched a new film for the Jaguar I-PACE, Jaguar's first all-electric car. 

A man gets up at 3am to do an opportunistic secret lap of the famous Monaco Grand Prix circuit in the dead of night. He sneaks quietly onto the track, using a sweeper truck as cover to get past security. 

He puts his foot down and the I-PACE roars silently around the iconic winding track, through the Monaco streets, without anyone noticing or waking. He passes a couple entering the famous casino, unaware of what just caused the backdraught on the woman’s scarf, past a sleeping cat at the iconic Fairmont hairpin, past a welder doing track repairs, making his sparks fly. He passes the harbour, a deckhand snoozing away on a boat, and narrowly misses the on-coming sweeper truck, before racing to the finish line. He has got away with it, until he shuts the door with a solid clunk and pigeons scatter. 

The film was shot in a narrow window of opportunity between the Formula E race and Formula 1 race. The director was Henry-Alex Rubin from Smuggler. The car was still embargoed so it had to be filmed secretly. Luckily there weren’t many people around at that time of night to see the car.

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Creative Agency

Creative Agency: Spark44

Producer: Louisa Meecham

Executive Creative Director: Brian Fraser and Werner Krainz

Account Managers: Lewis Roberts

Post Production / VFX

Post Production Company: The Mill


Editor: Paul Watts and Scot Crane, The Quarry

Production Company

Production Company: Smuggler

Director: Henry-Alex Rubin

DOP: Marcel Zyskind

Producer: Molly Pope

Production Manager: Adam Evans


Advertiser: Jaguar

Senior Manager Marketing: Eric Labourier

General Manager: Ian Armstrong

Account Director: Bryony Grant-Peterkin

Genres: Luxury, Scenic

Categories: Aircraft, Automotive

Spark44, Thu, 29 Mar 2018 10:49:36 GMT