Jaguar Land Rover Comes Up Trumps with New Card Game App

Creative 578 Add to collection
Spark44 launches exclusive digital Top Trumps app
Jaguar Land Rover Comes Up Trumps with New Card Game App

Jaguar Land Rover introduced an exclusive digital Top Trumps App for Goodwood Festival of Speed visitors. The app was released in June 2018 and launched officially across iOS & Android for JLR fans attending the festival. 

Created by Spark44, the digital version of the game featured vehicles displayed on the Jaguar Land Rover stand, including the all-new electric Jaguar I-PACE and Range Rover PHEV.

The Jaguar Land Rover Top Trumps App allowed visitors to enhance their Goodwood experience and informed them about the Jaguar Land Rover vehicles in an interactive manner.

Using the app players were able to play against each other and also compete with other Goodwood FoS visitors via a live leader board to win daily Jaguar Land Rover prizes, such as Jaguar Land Rover Ice Driving in Sweden, a 12 month family membership for David Lloyd Leisure Clubs and a £200 branded goods gift voucher.

Visitors to Goodwood FoS were also able to collect 5 limited edition Super Top Trumps playable with the full physical pack at the event. 

Goodwood visitors could also use the Jaguar Land Rover Top Trumps App to make the most of their experience at the Goodwood FoS, including a site map and notifications of exclusive Jaguar Land Rover Goodwood activities.

A household name in Britain for 40 years, Top Trumps will be familiar to and much-loved by the Goodwood visitors. Top Trumps is the UK’s most well-known, most played, and owned card game (iGen, 2017). Top Trumps is a fast, fun game that contains statistics, biographies and the coolest facts about your favourite subjects. The gameplay mechanics have been proven to assist in the development of maths, literacy and decision-making skills (NCB, 2011) whether playing with the educational classics such as Dinosaurs, Volcanoes & Wonders of the World or your favourite football team, brand, TV show and of course the latest Jaguar Land Rover vehicles.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Spark44

Global Chief Creative Officer: Brian Fraser

Copywriter: Nick Swallow

Senior Account Director: Jeremy Tracy

Strategy Director: Liz Wostenholme

Digital Creative Director: Richard Pittham

Account Executive: Fiona Pilgrim

UX: Elias Poveda

Project Director: Tom Beavington

Content Producer: Dan Good

Strategy: Kevin Kelly

UX Designer: John Gibbard

Digital Designer Director: Jake Skully

Business Director: Chris Newby

Artwork: Simon Hodges, Danny Divina

Exhibitions Coordinator: Kara Bowman

Client

Advertiser: Jaguar Land Rover

Brand: Jaguar Land Rover

Senior Digital Manager: Mark Beesly

CRM Manager: Phil Haines

CRM Executive: Linda Cuncule

Senior Product Analyst: Matt Ellis, Niki Davies

Categories: Automotive, Cars

Spark44, 1 year ago