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Jaguar Imagines the Thrill of the Ride for Latest Spot

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Ember Films worked with Spark44 and Framestore on the innovative campaign

Jaguar Imagines the Thrill of the Ride for Latest Spot

​Ember has collaborated with Spark44 and Framestore on the 'Just Imagine' campaign for the brand-new Jaguar F-Type. The film is part of a series of vignettes using innovative storytelling techniques that combine live action and computer-generated imagery enabling the audience to ‘Just Imagine’ the thrill of driving the new Jaguar F-Type.

In the film, the Jaguar 2.0-litre convertible model races alongside galloping horses on a beach.

Ember provided full services to bring this idea to life, using its state-of-the-art tracking vehicle and camera control systems. The creative and the visuals perfectly embody the Jaguars Design DNA.​


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Genres: In-camera effects

Categories: Automotive, Cars

Ember Films, Mon, 11 Jan 2021 18:20:47 GMT