Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Jaguar Emerges from the Shadows

Creative 0 Add to collection

We Are Social take Jaguar to Instagram

Jaguar Emerges from the Shadows

Jaguar is supporting the launch of its new F-TYPE Coupé with an Instagram Video campaign, executed across multiple global markets.
 

Nine bespoke Instagram Video clips will run until 8th December, each revealing a little more insight into the F-TYPE Coupé’s intriguing backstory. It will create excitement and interest in the new model, while maintaining a level of mystery amongst Jaguar’s fans and followers.  

 
Using the video footage, which is edited exclusively for social media, Jaguar will engage with fans via Instagram, Twitter and Facebook to show the F-TYPE Coupé being ‘hunted’ by those who wish to prevent it being released and seen by the world. 


Jaguar has released teaser content on Instagram in the run up to, and on the official launch day of the F-TYPE Coupé, already significantly increasing the brand’s Instagram followers. 


The mini series forms part of #FromTheShadows, a social media campaign active across Jaguar’s Facebook, Instagram, Google+, Twitter and YouTube channels. All of the campaign content is amalgamated on a #FromTheShadows Tumblr channel.

 
#FromTheShadows is a global strategic social campaign activated by Jaguar, working with social media agency We Are Social, executed by a number of Jaguar's key local markets in addition to the global channels.

 
Steve Cobelli, Global Digital Manager, Jaguar, said: “The mini series is the biggest Instagram activation we’ve done so far - the 15 second video format is ideal for revealing a little more of the F-TYPE Coupé’s story each time, but not so much as to give the end game away.” 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 27 Nov 2013 10:34:11 GMT