The Red Brick Road has been appointed by the Mast- Jägermeister SE as its first UK integrated advertising agency after a competitive pitch process, handled in-house.
The agency will be responsible for the brand’s first above-the-line advertising campaign in the UK which builds on a newly developed brand positioning.
The Mast-Jägermeister SE is a privately-owned German company and the brand Jägermeister is ranked as the 8th biggest premium spirit brand in the world (Impact list 2012). In the UK, it is distributed by Cellar Trends Ltd.
Famous as a shot and a mixer, the brand has seen great success in the UK and Jägermeister is currently the 9th largest spirit in the on trade (CAG 2012).
Commenting on their appointment, Nicole Goodwin, Group Marketing Manager at Cellar Trends commented: ‘We were particularly impressed with the commitment and talent of the agency team. Their new creative platform will ensure that Jägermeister continues to be a distinctive drink of choice across the UK.
Katja Gebert, Area Manager Mast-Jägermeister SE, added: “After a successful below the line brand building over the last years it is the right time to implement a great above the line campaign in our 3rd biggest market in the world.”
David Miller, Managing Director of TRBR commented: ‘Jägermeister is a seminal brand. The opportunity to creatively unleash it above-the-line is incredibly exciting.’