senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Jacob’s Mini Cheddars Asks You to Choose Your Own Cheese

04/07/2017
422
Share
Jacob’s launches advertising campaign introducing three new Mini Cheddars flavours to its popular range
Pladis, the global biscuit and confectionery company , announced today that Jacob’s has launched a brand-new TV advert for Mini Cheddars, now available in Red Leicester, Stilton and Smoked Cheddar flavours.
 
The new advert, which has been directed by Peter Lydon, will hit consumers’ televisions on Monday 3rd July, during Hollyoaks on Channel 4 at 18.45pm.

 
The campaign dramatises the introduction of the new flavours by inviting viewers to be a fly-on-the-wall spectator, as a fictional group of traditional cheddar flavour enthusiasts, ‘The Cheddar Appreciation Society’ discover and react to the revolutionary introduction of three new Jacob’s Mini Cheddars Cheese flavours.
 
The advert is set in ‘The Cheddar Appreciation Society’s private members club, and shows a group of eccentric Cheddar lovers, wearing club jackets, whose outfits are comically accessorised with costume mouse ears and whiskers on their faces. The Cheddars aficionados believe that it is impossible to improve the Mini Cheddars original flavour, and that the introduction of new flavours products could potentially undo generations of cheddar appreciation work carried out by their forefathers. However, when one member eventually dares to taste the new Stilton flavour, he gobbles down the packet and happily licks his fingers proving to the others that even the most traditional Mini Cheddars Original fans will love the new flavours.


 
The three new limited-editions are available in stores with an RRP of £1.88.
 
Steve Monk, Marketing Director, Savoury at pladis UK&I, said: “Mini Cheddars is a much loved brand, renowned for its wonderfully cheesy taste, being baked with real cheese.   We’re excited to bring the ultimate in cheesy snacks to the market with our new, unique flavours – Red Leicester, Stilton, and Smoked Cheddar. We can’t wait for all the Mini Cheddars fans out there to try the new flavours and choose their cheese – we still can’t make up our minds…”
The new Jacob’s Mini Cheddars ad will be aired during peak TV viewing slots during July, including Love Island, Coronation Street and Celebrity Chase.
To view the adverts, visit https://www.facebook.com/jacobssnacks.
SIGN UP FOR OUR NEWSLETTER
Work from
It’s Her Time Edited By Izzy Ehrlich
Scotiabank x PWHL
29/11/2024
7
0
Director Cut
Jeep
29/11/2024
8
0
Hospital Angeles
Hospital Angeles
29/11/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0