Walrus, the independent creative advertising and media agency, has brought on Jacob Frost as associate media director, effective immediately.
At Walrus, Frost will be responsible for planning, campaign execution, and follow-up reporting and analytics for agency clients such as Lowes Foods, Schuman’s Vevan Cheese and Boiron. His day-to-day responsibilities will range from developing strategic go-to-market approaches to campaign implementation and management, to analysing client performance. He’ll report to Ryan Gordon, Walrus’s head of media.
Prior to joining Walrus, Frost spent five years at Assembly Media (part of MDC Media Partners), joining straight out of college. In that time, he worked his way up from an assistant position to associate media director and focused on using data to uncover unique insights that revealed what was driving success for clients’ businesses. Clients included E*TRADE (an account he helped lead, managing a full cross-department team), Cancer Treatment Centres of America, WordPress, and FairPoint Communications.
“Jacob is a rare talent that mixes smart, analytical rigor with creative ingenuity,” said Gordon. “He will help expand Walrus’ ability to develop more engaging and efficacious media initiatives for our clients. Given our current environment it’s important that we over deliver against our client expectations and Jacob will certainly be a big help in that regard.”
Frost commented: “I share Walrus’ belief that advertising can be a positive and enjoyable experience for the consumer and that you can accelerate business success for clients when smart media works hand-in-hand with great creative. I was drawn to Walrus for that shared belief, and look forward to working alongside their people, and of course, the office dog, once all of this passes."