Jack Morton, the global brand experience agency, has launched a multi-faceted brand engagement campaign for L.L.Bean titled ‘Be an Outsider at Work’.
In partnership with Industrious, the brand has launched the
first ever outdoor co-working space in New York’s Madison Square Park,
encouraging people to spend more time outdoors during their day. The activation
is free and open to the public and features individual workspaces,
collaborative conference areas, and cycling desks, plus tips and inspiration
for working outdoors alongside a video, ebook and infographic. The experience will also take place in
Boston, Philadelphia and Madison, WI in July.
In addition, Jack offices around the globe are committing to a work outside program running through the summer and as a result, it’s the first global agency to Be an Outsider at Work.