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Jack Morton Ends London's New Year's Eve with a Bang
Experiential Marketing
London, UK
Brand experience agency creates spectacular New Year's Eve firework display

At midnight on New Year’s Eve the award winning global brand experience agency, Jack Morton Worldwide, created The Mayor of London’s New Year’s Eve Firework Display – an event it has conceived and produced for eleven consecutive years.

The display, which took place over the River Thames and The London Eye, is a great global showcase for the iconic city, reflecting its dynamism and creativity.  The event was seen by millions of people on BBC One and live by 100,000 people in viewing areas on the banks of the River Thames.

The event was ticketed for the first time this year. Ticketing was introduced to help manage crowd numbers and ensure the internationally acclaimed display, which also promotes London around the world, can continue as a safe and enjoyable event in the longer term. 100,000 tickets were made available to the public for the event, with ticket holders being guaranteed a good view of the display.

The Mayor of London, Boris Johnson, said: “London's dazzling New Year's Eve celebrations have shown the capital at its best. I hope everyone who attended and watched from home, here in the UK and across the globe, were as impressed with this fabulous showcase for our great city. The success of this huge event is down to the hard work of all those involved, including the Met Police, emergency services, TfL, local authorities and many others that made sure everyone enjoyed their evening and got home safely. A great start to 2015, I’d like to thank everyone involved and wish you all a very happy New Year.”

The display itself was designed in collaboration between Jack Morton, Titanium Fireworks and lighting designer Durham Marenghi. The music soundtrack to which the display is choreographed was curated by Jack Morton's creative director, David Zolkwer and produced in collaboration with Dan Mumford.  The eclectic soundtrack was designed to be very much ‘of London’, providing a fun and quirky mix as the backbone rhythm for the display. 

The 11 minutes and 10 seconds show was synchronised and triggered by GPS to Big Ben’s Chimes and involved 12,000 fireworks producing 50,000 projectiles. 

Further entertainment for the crowds lining the banks of the river was provided by Capital Radio DJ, Pandora and after the display, the audio of Queen and Adam Lambert’s New Year’s Eve gig was relayed to the crowds along the river.  

Jim Donald, Project Director, Jack Morton Worldwide said:  “The Mayor of London’s New Year’s Eve fireworks has become an iconic and globally recognised event, reflecting our unique and wonderfully vibrant city.  It makes us enormously proud to be working with the hugely talented team that makes this possible.”

As well as working closely with the Mayor's Office, Jack Morton Worldwide worked in conjunction with multiple organisations across the capital to deliver the event. These included:  Greater London Authority, Metropolitan Police, Westminster City, The City of London Lambeth and Southwark Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, London Fire Brigade and many more.

Photos from Jack Morton Worldwide / Mark Livemore & GLA/ Kois Miah

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