It would appear that he is possibly not a morning person
In a new spot from Carmichael Lynch, Jack Link’s brand mascot, Sasquatch, is thrown into a typical routine at the office: the cup o’ morning Joe. Sasquatch, who is used to quenching his thirst by gulping from babbling brooks (as opposed to scalding-hot liquids,) gets a bit of a harsh wake-up call. Now if he can just save his fellow co-workers from experiencing the same fate…
‘Coffee Break’ is one of nine commercials in Jack Link’s newest campaign ‘Snackin’ with Sasquatch’. The 15-second Rocky Morton-directed spots take Sasquatch out of the woods and place him into domesticated situations. Two additional spots also aired this week.
‘Camouflage’ demonstrates the three rules of basic gym etiquette: 1) always towel-off the machine 2) put the weights back where you found them 3) and always have a spotter. (Well, okay, one out of three.)
And finally, ‘Poker’ shows us what happens when you forget the single, most-important card game strategy: always let the Sasquatch win.
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield
Director of Integrated Production: Joe Grundhoefer