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Creative in association withGear Seven
Group745
Jack Link’s Sasquatch Saves Fellow Co-Workers
15/08/2012
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It would appear that he is possibly not a morning person
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In a new spot from Carmichael Lynch, Jack Link’s brand mascot, Sasquatch, is thrown into a typical routine at the office: the cup o’ morning Joe. Sasquatch, who is used to quenching his thirst by gulping from babbling brooks (as opposed to scalding-hot liquids,) gets a bit of a harsh wake-up call. Now if he can just save his fellow co-workers from experiencing the same fate…
 
‘Coffee Break’ is one of nine commercials in Jack Link’s newest campaign ‘Snackin’ with Sasquatch’. The 15-second Rocky Morton-directed spots take Sasquatch out of the woods and place him into domesticated situations. Two additional spots also aired this week.
 
 
‘Camouflage’ demonstrates the three rules of basic gym etiquette: 1) always towel-off the machine 2) put the weights back where you found them 3) and always have a spotter. (Well, okay, one out of three.)
 
 
And finally, ‘Poker’ shows us what happens when you forget the single, most-important card game strategy: always let the Sasquatch win.
 
 
Credits 
 
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield
 
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler
 
Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor          
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins
 
Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
 
Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters
 

 

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