Creative in association withGear Seven

Jack in the Box Celebrates National Space Day with Fast Food Industry’s First-Ever Constellation

Advertising Agency
Los Angeles, USA
Created by David&Goliath the fast-food chain unveils 'Jackboxicus Major'
May 4 is synonymous with Star Wars, and also marks National Space Day.

In celebration of these two pop culture moments, Jack in the Box is making history with fast food’s first-ever constellation – in the shape of Jack Box’s unmistakable head. Move over, Orion, there’s a new constellation in town.

Introducing Jackboxicus Major.

Created by David&Goliath, each star of the constellation is named after one of Jack’s signature food items, so that astronomers, astronauts and space nerds can explore the Jack in the Box menu just as they would the final frontier.

“People who live in markets where Jack in the Box doesn’t have a presence are always commenting on social media about how much they wish there was one near them. So, we decided to bring Jack in the Box to them in a way only Jack can,” said Bobby Pearce, chief creative officer at David&Goliath. “In honor of National Space Day, we registered a constellation of stars in the shape of our fearless leader Jack Box’s head. Each star within the constellation was named after a popular food item. So, if you’re a Jack fan, no matter where you are, you can take comfort in knowing that there’s a collection of stars with names like Seasoned Curly Fries, Egg Rolls and Double Jack® watching over you. And who wouldn’t want that?” 

D&G linked up with the International Star Registry (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars. 

Jackboxicus Major will be shared on the brand’s social channels including Facebook, Twitter and Instagram.

You’re welcome, universe.

Full Credits
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director: Steve Yee
Creative Director: Robert Cuff
Creative Director / Head of Social: Sara Buschkamp
Designer: Ryan Lawrence
Group Account Director: Dominique Branham
Management Supervisor: Lindsay Brown
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Digital Producer: Kyle Stein
Senior Developer: Ben Smith
Developer: Mariano Echegoyen
User Experience Design: John Randall
Digital Designer: Meagan Steinkamp
Chief Strategic Officer: Wells Davis
Group Planning Director: Donesh Olyaie
Senior Social Media Strategist: Natalie Gomez
Associate Director of Project Management: Genie Lara
Sr. Project Manager: Amy Chiang
Project Coordinator: Cassandra Horne
Executive Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Yenia Paez
Associate Business Affairs Manager: Marlon Pineda

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