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Jack in the Box and Jason Derulo Join Forces to Launch the First-Ever 'One in a Milli' Virtual Restaurant

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Jason opens up an entire restaurant virtually with Jack featuring extravagant menu items in campaign from David & Goliath

Jack in the Box and Jason Derulo Join Forces to Launch the First-Ever 'One in a Milli' Virtual Restaurant

What happens when two mega stars with a knack for creating innovative and over-the-top meals partner up? Only the best 'milli' dollar idea ever. In David&Goliath’s latest campaign titled 'Jack and Jason Present: One in a Milli', Jack has teamed up with none other than singer, dancer, actor, and TikTok superstar Jason Derulo. Derulo, famous for concocting outrageous Milli Meals and posting them on TikTok every time he reaches a million followers, has decided to celebrate hitting his next million by not only creating one outrageous meal, but also creating a full virtual restaurant. The 'One in a Milli' restaurant will feature deliciously curated Jack Hacks made by Jack and Jason. 

“I’m thrilled to finally introduce our one-of-a-kind ‘One in a Milli’ Virtual Restaurant and Milli Meal in collaboration with Jason Derulo,” said Ryan Ostrom, Chief Marketing Officer at Jack in the Box. “Jason Derulo has quickly become a force to be reckoned with in the food world thanks to his series of clever food-focused TikTok videos, so it just made sense for us to find inspiration for this campaign from the TikTok king himself. Our One In A Milli Virtual Restaurant is truly the brainchild of two creators, Jason and Jack Box, of course, who live their indulgent lifestyle through the lens of innovative food creations and having fun.”

“Jack always has his finger on the pulse of pop culture,” said Lixaida Lorenzo, executive creative director. “With dark kitchens on the rise, we saw that the next QSR ‘war’ will be virtual, and felt there was an opportunity to be a part of this cultural moment in a big way that was authentic to the brand. Partnering up with Jason Derulo, another sensational icon, was a natural, organic fit and brings to life this unique, first-ever, collaborative brand experience.”

“Jack and Jason Present: One in a Milli” is a multi-layer integrated campaign that will run on broadcast, digital, social, virtual kitchen, in-app, and delivery partners. Starting Monday, June 14th, the campaign will launch with a social video featured on Jason’s TikTok and Instagram. Along with the social media elements, the campaign includes three broadcast TV spots titled “Mouth”, “You Could”, and “Clownin’”. The spots feature Jason and Jack in a humorous back-and-forth as they introduce the Milli Meal menu items; Jack’s Triple Bacon Cheesy Jack, a burger that includes three times the beef, bacon and cheese, Jack’s new Roost Fries, which are regular fries covered in chicken, cheese, and Jack’s unique Roost sauce. But don’t forget dessert! Jack in the Box is also launching the delicious Chocolate Croissant Bites.

Beginning on June 14th, in select areas of Los Angeles, fans will be able to tap into Uber Eats and get a special taste of the “One in a Milli” virtual kitchen for two weeks. Other Uber Eats exclusive menu items from “One in a Milli” include the carefully curated: Burgeraco, Milli Meal Platter, Oreo Millishake, Bacon Churro Millishake and Milli Meal. Don’t worry, if you don’t live in LA, Jack in the Box is giving all of its fans opportunities to try the Milli Meal exclusively through the app. Order the Milli Meal via Jack’s mobile app through August and enter to win exclusive Jason Derulo and Jack in the Box prizes.

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Agency: David&Goliath

Founder & Creative Chairman: David Angelo

President: Yumi Prentice

Chief of Social Impact: Blake Winfree

Executive Creative Director: Lixaida Lorenzo

GCD/Design Director: Michael Molinaro

GCD / Copywriter: Matt Kappler

GCD / Art Director: Sheldon Melvin

Copywriter: Mac Mullen

Sr. Art Director: Tucker Stosic

Sr. Print Producer: Jenny Wu

Photographer: Steven “Toastycakes” Meiers

Art Producer: Kathryn Zambon

Executive Producer: Kara Pierce

Sr. Producer: Jane Krull

Integrated Producer: Jesse Roberts

Producer: Ann Truong

Strategy Director: SJ Boyd

Sr. Strategist: Delaney Thomson

Comms. Planning Director: Jeff Cannata

Communications Planner: Hailey Kim

Managing Director: Chris Einhauser

Account Director: Lindsay Brown

Account Supervisor: Jenavieve Cazares

Account Executive: Katie Minie

Senior Business Affairs Manager: Marlon Pineda

Senior Business Affairs Manager: Yenia Paez

Business Affairs Manager: Lupe Ramos

Sr. Project Manager: Cassandra Horne

Associate Director of Project Management: Amy Chiang

Production Company: Biscuit

Director: Clay Weiner

Director of Photography: Darko Suvak

Executive Producer: Holly Vega

Head of Production: Sean Moody

Producer: Carr Donald

Food Production Company: Camp Lucky, LLC

Director: Tom Ryan. (Director/DP)

Director of Photography: Tom Ryan

Executive Producer: Brandon Tapp

Head of Production: Teresa M Cameron

Producer: Chelsea Sevadjian

Editorial House/VFX: Spinach

Managing Director/Executive Producer: Adam Bright

Executive Producer: Jonathan Carpio

Editor: Nick Gartner

Food Editor: Paul Erickson

Assistant Editor: Marshall Thompson

Sr. Producer: Michele Morris

Flame Artist: Christopher Moore

Senior VFX Producer: Ian Dawson


Creative Director/Flame Artist: Russell Fell

Executive Producer: Rachel Koch

Sound Design & Mix: Margarita Mix

Sound Engineer: Nathan Dubin

Executive Producer: Paula Arnett

Executive Producer: Whitney Morris

Categories: Retail and Restaurants , Fast food

David & Goliath, Wed, 16 Jun 2021 13:21:00 GMT