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Jack Daniels to Make Super Bowl Debut with 'Our Town'

Creative 1.8k Add to collection

Praised spot from Arnold Worldwide features the home of the Jack Daniel Distillery

Jack Daniels to Make Super Bowl Debut with 'Our Town'

For the first time ever, Jack Daniel’s will advertise during game day with its widely-praised ad 'Our Town', which puts the people of Lynchburg – home to the Jack Daniel Distillery – front and center. Jack Daniel’s will be the only spirits brand to place a national spot during the pregame window. 

Featuring real Lynchburg residents, 'Our Town' provides an authentic look at the small town that’s home to only 600 residents but produces the world’s supply of Jack Daniel’s Tennessee Whiskey. The 60-second spot will air towards the end of pregame coverage on CBS. 

“This ad has been so well received by our friends around the world, and we’re excited to share it and a bit of our town on football’s biggest stage,” said Matt Blevins, Jack Daniel’s group brand director. “Jack Daniel’s wouldn’t be what it is without the people who make it, and this is a way for us to celebrate our town and those who mean so much to our brand.” 

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Advertiser: Brown-Forman / Jack Daniel's

Senior Marketing Manager: Mallory Brannan

Production Company

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Head of Production: Frank Dituri

Producer: Laura Heflin

Production Company: Radical Media LLC


Assistant Engineer: Tom Jucarone

Audio Post Company: Sound Lounge NYC


Edit: Hank Corwin & Charlie Johnston

Edit Company: Lost Planet & Black Hole

Executive Producer: Krystn Wagenberg

Producer: Casey Cayko

Creative Agency

Art Director: Chris Valencius

Brand Strategy Director: Vaughn Allen

Broadcast Producer: William Near, Alissa Feldbau

Chief Creative Officer: Jim Elliott

Copywriter: Jonathan Graham and Greg Farley

Creative Agency: Arnold Worldwide

Director of Business Affairs: Anne Joynt

Executive Creative Director: Wade Devers

Managing Director: Paul Nelson

Senior Brand Strategist: Ellis Reavy

Genres: People, Storytelling

Categories: Spirits, Alcoholic Beverages

Arnold Worldwide, Fri, 01 Feb 2019 16:42:50 GMT