Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Jack and Michael Whitehall Discover the 'Knob' in Funny Land Rover Film

Creative 927 Add to collection

Spark44 introduces brands' Advanced Tow Assist technology in spot directed by Feel Films' Leo McCrea

Jack and Michael Whitehall Discover the 'Knob' in Funny Land Rover Film

Land Rover and Spark44 invite British comedian and actor Jack Whitehall and his father Michael to test the skills of the Land Rover Discovery using its Advanced Tow Assist technology or ‘The Knob’.

Reversing a trailer is stressful at the best of times, but add the watchful eye of your father, a narrow single-track causeway, a luxury Airstream Missouri 6.8m caravan and an incoming tide, you have all the ingredients for a towing disaster – especially for a novice driver. But the pressure didn’t stop Jack Whitehall from getting behind the wheel of the Land Rover Discovery at the Corbière lighthouse in Jersey, to reverse all the way to the mainland as the tide rushed in.

Now, with his father Michael providing encouragement, Jack has written the next chapter in the Discovery towing story by demonstrating how easy it is to reverse tow using Advanced Tow Assist just in time to avoid the incoming tide.

Jack Whitehall, comedian and actor, said: “I’m a driving novice, so reversing without a trailer is a challenge – never mind doing it with a huge luxury caravan hooked up. It was fun to see the steering wheel moving on its own, as I used ‘The Knob’ to steer. Without the clever tech on the Discovery, I’m pretty certain we’d have been swimming back to shore – I just wish it had a mute button for my dad, too.”

Michael Whitehall, Jack’s father, said: “Reversing across the Corbière causeway was an impressive feat, but we all know the Land Rover Discovery did all the work. It wasn’t Jack, it was ‘The Knob’, so let’s not fool ourselves.”

Matt Statham and Chris McDonald, Spark44 said: “When you get into the nitty gritty of the amazing technology inside these vehicles you can easily end up with films that are a bit dry and instructional. So, we set out to create something altogether more watchable. We decided on a good dose of jeopardy and a comedy angle. Jack and his father Michael were the first people that popped into our heads. Their brand of humour just flowed, which helps to humanise the tech and make it more accessible.”

The campaign which goes live today, will be across Land Rover’s global social channels, as well as activated across the Spark44 network.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Global Brand Director: Richard Agnew

Global Social Media Manager: Nicola Summers

Global Brand & Partnerships Manager: Juliet Fairbairn

Global CCO: Brian Fraser

Global Creative Directors: Matt Statham and Chris McDonald

Producer: Chris Hook

Global Business Director: Kate Waugh

Global Account Director: Adam Bewley

Senior Strategist: Andy Cook


Director: Leo McCrea (repped by Feel Films)

DoP: Simon Rowles

Editor: Charlie Marbles @ Gorilla

Colourist: Mark Horrobin @ Big Buoy


Sound Design: Scott Little @ Big Kahuna

Genres: Documentary

Categories: Automotive, Cars

Spark44, Wed, 27 Nov 2019 10:57:54 GMT