J Walter Thompson London Wins wagamama Account

wagamama has handed its £2m business to J. Walter Thompson London. 

The agency beat M&C Saatchi/LIDA and Atomic in a final shoot out to win the account and will begin working on the business immediately. The incumbents were 101 and Elvis. 

The integrated work includes print, out of home, digital and social as well as customer journey management, CRM, customer loyalty, instore and menus. 

J. Walter Thompson London’s overall strategy will help to drive the already iconic brand forward into the future. 

James Whitehead, the Joint Chief Executive of J. Walter Thompson said: “We are thrilled to be working with such a well known and loved brand and delivering work to help wagamama meet its growth ambition”.

Simon Cope, Global Marketing and Property Director at wagamama said: “We were hugely impressed with J. Walter Thompson London’s energy, agility and ability to apply their strategic thinking and creativity to so many areas of our business”.