The appointment of Gaurav Lalwani, who will be based in Singapore, reflects the agency’s expanded remit on J&J’s Listerine business across the Asia pacific region. Lalwani will head up a new team servicing Listerine across APAC, and will also work with J. Walter Thompson’s global Listerine team in New York.
Lalwani, who has over 15 years of integrated brand experience across FMCG, prestige skin care, automotive, and the financial services sectors, joins J. Walter Thompson from Leo Burnett Singapore, where he was Senior Regional Director for Integrated Content on the agency’s SK-II and P&G fabric care brands across Asia.
He was responsible for launching SK-II’s #ChangeDestiny platform across Asia, and led the collaboration with Huffington Post and Fitch to take #ChangeDestiny across digital and in-store platforms. Lalwani also led the creation of the first ever voice-based mobile platform for Tide in India, this drove the brand’s purchase intent, and consumption.
He has helped drive campaigns that have been recognised at international award shows, including the Effies, AMEs, Cannes and New York Festivals.
“Gaurav is joining the agency after a period of significant growth and his appointment is a reflection of our drive to further strengthen the senior team at JWT. I am thrilled he is joining us as brings a proven track record of leading global businesses and his integrated approach will be of great value to his client portfolio,” said Peter Womersley, J. Walter Thompson Singapore CEO.
“JWT Singapore has managed to create perfect balance between hunger and wisdom - I’m thrilled to be joining the agency at this exciting time,” said Lalwani.