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IZOD Enlists Stars Colin Jost And Aaron Rodgers to Challenge Men's Fashion Cliches

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Saturday Night Live cast member and Green Bay Packers MVP star in campaign produced by BODEGA that pokes fun at men's fashion ads

IZOD Enlists Stars Colin Jost And Aaron Rodgers to Challenge Men's Fashion Cliches

PVH Corp. (NYSE: PVH) today announced its newest marketing campaign for IZOD, which stars “Saturday Night Live” cast member and head writer Colin Jost and Green Bay Packers MVP quarterback Aaron Rodgers. The duo helps the brand poke fun at traditional menswear advertising, including some of its own past spots. It will debut on Wednesday, September 5, and will be the most integrated marketing effort to-date for IZOD, reaching consumers through widespread national and local television placements and digital advertising, as well as key social media partnerships and engagement. 

The campaign is designed to give consumers an “inside look” at some of the most clichéd moments in menswear commercials, from a pick-up football game with a star quarterback to a special effects-ridden night out with the bros. PVH’s in-house marketing group partnered with Jost on the script development, which showcases IZOD’s newest collection and brings to life a new and comedic voice for the brand. 



“We set out to develop a spot that would make IZOD consumers do a double-take, while also letting them know we’re in on the joke,” said Mike Kelly, CMO Heritage Marketing and Chief Innovation Officer, PVH. “IZOD has always been known as the go-to brand for golf and the beach, but we wanted to make it top-of-mind for the fall as well. This fresh concept allows us to break through the seasonal mindset.”

"I liked the idea of doing an ad that was self-aware and that made fun of all the weird tropes from fashion commercials,” added Jost. “I wanted to be the guy in the commercial looking around like, ‘Who are these people?’”

In addition to showcasing Jost’s well-known comedic style, the campaign also displays a wittier side of Rodgers.

“I really liked the concept of the spot and had a blast shooting with IZOD," said Rodgers. “I know fans will appreciate the humor Colin and I brought to the field, and may even be surprised by my lesser-known ‘off-the-field talents’ shown in these spots.”

The IZOD fall/holiday collection includes flannel shirts, stretch chinos, sweaters and fleeces, and is priced from $28 to $98. IZOD is available at major retailers including Kohl’s, JCPenney and Belk, and on IZOD.com.

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Editor: Terry-Anne Alexander

Digital Production Company

Colourist: Ben Orisich

Production Company

Production Company: BODEGA Studios

Executive Producer: Clint Goldman

Director: Adam Reid + Mike Kelly, Samantha Truedsson

DOP: Scott Henriksen

Producer: Rayna Saslove

1st AD: Chris Bicknell

Post Producer: Terry-Anne Alexander

Post Production: Dave Chislett (Manager)

Production Designer: Jason Hamilton

Sound

Audio Mixer: Ted Marcus

Other

CGI: Brian Hekker, Michael Erla (After Effects Animator)

VFX Company: Able VFX

Client

Advertiser: IZOD

Chief Marketing Officer: Mike Kelly

Creative Agency

Creative Agency: PVH Marketing Group

Creative Services Director: Anthony Trama, Samantha Truedsson (Senior)

Copywriters: Adam Reid, Mike Kelly, Colin Jost

Genres: Comedy, People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

Bodega, Thu, 06 Sep 2018 12:15:20 GMT