Creative in association withGear Seven
ITV’s Loose Women Share Personal Body Stories in Full Scale, Digital OOH Campaign
Out of Home
London, UK
Exclusive campaign revealed on Ocean Outdoor screens

In a digital out of home exclusive, ITV’s Loose Women stars are set to bare all on two of Ocean’s attention grabbing giant digital posters sites at London’s Westfield Stratford City and The Printworks Manchester.

Loose Women Body Stories is the daytime show’s new campaign to address negative body issues by celebrating women of all shapes, ages and sizes. TV trailers this week show the panellists stripping off as part of their body positive movement.

The out of home campaign promises no "retouching" or Photoshop, only displaying the stars’ actual bodies.

The photographs were taken by the Canadian singer/songwriter Bryan Adams who has photographed figureheads from HRH The Queen to model Kate Moss.

The out of home campaign was created and planned by Goodstuff.

Loose Women panellists Linda Robson and Stacey Solomon will be at the Four Dials Westfield Stratford City in London from 9.30am on Saturday, April 29th ahead of their own campaign poster reveal, which is scheduled for 10am.

On Tuesday, May 2 filming switches to The Printworks in Manchester where Coleen Nolan will be joined by a flash-mob of dancers ahead of her grand poster reveal, which dominates the screen for 15 minutes from 1.15pm.

Both events will see the three stars interviewing local women about their body confidence issues. The sequences are broadcast by ITV on Tuesday, May 2nd at 12.30pm.

Ocean Outdoor sales director Nick Shaw said: “ITV and the Loose Women ladies couldn’t possibly make a more public statement.  Using large format digital out of home in two of the busiest UK shopping destinations is a bold, brave and incredibly authentic gesture. Hats off to them.”

Amelia Ross, Group Account Director at Goodstuff added: “Ocean’s iconic retail screens provide the perfect channel for ITV’s Loose Women to confidently promote their campaign of body positivity to the British public this bank holiday weekend.”