9 months ago
ITV has announced that Just Eat, the UK market leader in online food delivery, will become the new headline sponsor of Love Island from early 2020. The two-year partnership will see Just Eat sponsoring Love Island which has become the most popular TV show among 18-34 year olds.
The sponsorship will provide Just Eat with an opportunity to broaden its reach and appeal among this important audience, showcasing the huge array of food ordering options available on its app and website.
Matt Bushby, UK Marketing Director at Just Eat commented: “Our sponsorship of Love Island is our most significant commitment to TV sponsorship to date, bringing together the UK’s biggest food delivery brand with the UK’s most exciting entertainment property. With the show on air every night during the week, we’ll be able to amplify the message that you don’t have to wait till Friday or Saturday night to order your typical takeaway treat but that we cater for all food occasions, whether you fancy sushi, pizza, a Greggs sausage roll or a KFC.”
Simon Daglish, Deputy Managing Director Commercial at ITV said: “It was important for us to find a headline sponsor for Love Island that appeals to the show’s core audience and Just Eat is the perfect match. As Love Island expands into two seasons per year it’s exciting to have a partner on board that sees the vast creative potential in the show and the opportunity to be part of the inevitable water-cooler moments that it will generate. We’re really excited about what we’re going to achieve together.”
Just Eat will be running a series of idents during the ad breaks throughout Love Island including catch-up shows ‘Unseen Bits’ and ‘Aftersun’.
The campaign will extend beyond broadcast and will be activated through the line via Social Media, CRM, PR, Experiential and through Just Eat’s extensive restaurant partner network of 35,700 UK restaurants.
The deal was brokered in partnership with Just Eat’s new media agency UM.
Categories: Media and Entertainment, TV and RadioITV, 9 months ago