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ITV and Uncommon Capture US Capitol Carnage with Powerful Print

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ITV News correspondent Robert Moore reported directly from the mob on the historic day in American politics

ITV and Uncommon Capture US Capitol Carnage with Powerful Print

Robert Moore, the Washington correspondent for ITV News, went viral and won widespread praise from peers for an extraordinary report following Donald Trump’s supporters as they forced their way into the US Capitol.

Robert was in the thick of the carnage on a historic day in the US capital, surfing the mob wave as it battered down the doors and windows of the Capitol building, and calmly reporting on the events as they unfolded around him. The print ad from Uncommon reads:


‘On the 6th of January this year, in the corridors of the Capitol, windows were broken.

Doors were smashed. Reporters assaulted. Lives were lost.

‘This is exactly what was feared. But in no way is this a surprise’ says a voice, calm in the chaos.

The voice of ITV News journalist Robert Moore.

And we saw the truth in the Capitol that day, because he did.

If the world can see, the world can change.’

 

Robert’s despatch was roundly praised by his peers both in the US and UK. ITV colleague Piers Morgan wrote that he “perfectly captured the anarchical horror of it all.” CNN’s Kate Bolduan described it as a “pretty astonishing eyewitness report,” while NBC News’ chief global correspondent Bill Neely said it was the “finest piece of the day by far.” 


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Campaign Name: If the world can see it

Client: ITV

Creative Studio: Uncommon

Categories: Media and Entertainment, Broadcaster

Uncommon, Mon, 18 Jan 2021 09:18:43 GMT