Peach
dlmdd
Electriclime gif
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

'It's What Your Skillet is For'

Creative 0 Add to collection

Wieden+Kennedy Portland ads for Velveeta Cheesy Skillets

'It's What Your Skillet is For'

A skillet is something almost all of us own, but some of us rarely ever use it these days.  This campaign stands to remind you of Velveeta Cheesy Skillets. It’s what your skillet is for!

The campaign launched with two broadcast spots, "Harold" (:30) and "Margaret" (:30). Until right now, people like Harold and Margaret have had their skillets for their entire adult lives without ever realizing their skillets are for Velveeta Cheesy Skillets. And if something sounds familiar, it's because Wieden+Kennedy Portland brought back the Blacksmith character for the voiceover. 


Credits


CLIENT Velveeta

PROJECT NAME Velveeta Cheesy Skillets


Agency: W+K PORTLAND

Creative Directors Karl Lieberman / Eric Baldwin

Digital Director Pierre Wendling

Copywriter Heather Ryder / Darcie Burrell

Art Director Matthew Carroll

Interactive Producer Ryan Adams

Event Producer Victoria Semarjian

Account Team Ken Smith / Rachel Parker / Danica Jones / Sarah Augustine 

Media Director Alex Dobson

Head of Broadcast Ben Grylewicz

Broadcast Shelley Eisner / Nicole Kaptur / Yamaris Leon

Art Production Stacie Balzer / Eugenie Frerichs / Denise Hanggi / Rainier Goubault

Project Manager Megan Nugent

Studio Manager Anna Gatewood

Studio Artist Leslie Warra / Thomas Bradley

Executive Creative Directors Mark Fitzloff / Susan Hoffman

Business Affairs Amber Lavender / Anna Beth Nagel / Pam Atkinson

Content Services Zoe Hoetze / Anders Lund


PRODUCTION COMPANY INFO

Production Company Smith & Jones Films

Director Ulf Johansson

Executive Producer Philippa Smith

Executive Assistant Tori King

Line Producer Justine Madero

Post-Production Company (Editorial) Spot Welders

Editor Spot Welders

Editor Haines Hall

Producers Carolina Wallace / Lisa English

VFX A52

Executive Producer Megan Meloth

Producer Meredith Cherniack



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Rice, Pasta and Noodles, Food

lbbonline.com, Fri, 14 Feb 2014 08:39:51 GMT