Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

It's Time to Turn Caring into Doing with Emotive New State Farm Campaign

Creative 163 Add to collection

DDB NA sheds a sombre but realistic light on the need for volunteers

It's Time to Turn Caring into Doing with Emotive New State Farm Campaign

At the heart of any strong community are people – neighbours – who care. But, caring only gets you so far. State Farm wants to be the catalyst to get people to move from good intentions to taking action when it comes to volunteering in their community. The need is clear – most people say they want to volunteer, but only one in four actually do.

As the good neighbour brand, State Farm wants to inspire, encourage and help people do anything – big or small – to make a positive difference in their neighbourhoods and is going to connect people through Neighborhood of Good.

To launch this movement, State Farm worked with DDB to create a 2-minute film, “Following,” that sheds a sombre but realistic light on the need for volunteers. This film launched online on Monday, March 13, on NeighborhoodofGood.com, a companion site that matches volunteers to causes in the community.


The soundtrack to 'Following' is 'Don’t Let Me Down,' a song made popular by the Chain Smokers. It’s been re-recorded by four time Grammy winner Joy Williams, formerly of the Civil Wars. Joy’s version of “Don’t Let Me Down is available on streaming music channels and she is donating her proceeds from the single to the American Red Cross.

To urge people to take action, there are 30 and 60 second cuts of the film running in broadcast media during the college basketball tournament as well as other high profile programming.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: DDB NA

Genres: Music & Sound Design, People, Storytelling

Categories: Insurance, Finance

DDB North America, Mon, 20 Mar 2017 17:43:57 GMT